- In the meeting room, two customers from Italy and Egypt were holding our industrial cable samples, gently twisting the insulation layer while nodding in approval – this was the scene that left the deepest impression on me when two foreign customers visited our company last week.
Unlike regular online communication, they directly stated, “We want to see the production line with our own eyes” – after all, when it comes to electrical wires and cables, the texture, craftsmanship details, and quality inspection procedures cannot be perceived through the screen.
In order to make this meeting a success, we thoroughly organized the sample room: not only were there the regular cable models that the two clients frequently purchase, but also other classic electrical wire products.
- When we saw the samples, the people in charge measured the density of the weaving layer with a caliper. The two customers praised: “The density of your product’s weaving layer is very good and it is very durable.” I know that customers not only pay attention to the quality of the goods, but also the details are also very important.
In fact, initially, the two clients only planned to come to confirm the “standard renewal specifications”. However, after seeing the custom samples and discussing the subsequent adaptation plans, the order volume turned out to be higher than expected.Previously, I always thought that online communication was already quite convenient. But when I came to the site this time, I realized that discussing requirements by holding samples and talking face-to-face was ten times clearer than just listening to ten sentences in a video
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We also understand that in the wire and cable business, the trust of long-term customers is never achieved merely by “talking the talk” – it’s through “including an extra copy of the test report” each time we send out samples, through “asking more questions about the usage scenarios” during communication, and even more so this time, by handing over the samples to the customers in person and allowing them to feel the “peace of mind” texture.
- If you are also an established customer in the industrial or logistics sector, or have a need for custom cables, feel free to drop by our Shanghai KMCable Technology Co., Ltd. anytime – have a cup of tea, take a look at the samples, and you might just find the perfect cable for you.
